Hey, watch me!

Do you remember the last time you were struggling to find those super specific creators your client needed for a campaign? Or maybe it was your own campaign?

Today I talked to a NYC-based agency that wanted to search for creators posting content about vet visits… and creators who have ADHD.

Sounds niche, right?

And that’s exactly why Wayde exists – to help you find those specific creators in minutes.

If you’re intrigued, I recommend scrolling past this block of text and watching the demo right away. But if you’re curious about the engineering behind it - keep reading!

You already know we call Wayde an intelligent influencer discovery engine.

The “intelligent” part is there for a reason – searching works on three levels: verifying audience and engagement data, extracting real-life creator moments, and assessing collaboration safety.

We’ve got over 450,000,000 nano, micro, and macro creators ready to be searched for your next campaign. What are the best ways to filter?

→ Niches: let’s say… influencers posting parenting moments, outfits of the day, relationship advice, home styling tips – and 100+ more niches.
→ Aesthetic: bold, authentic, minimal, educational – whatever vibe fits your campaign.
→ Management Type: independent creators or ones managed by agencies.

And so much more... just see it live 🎸

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Since this newsletter is where I share the realest insights on building in influencer marketing and building a startup, here’s a fun fact: I made the demo at 3 AM.

If you like it, I’d be more than happy to hear that you like it :)

And if you liked the video and want to see how intelligent influencer research could fit into your workflow, feel free to book a quick meeting with me :)

I’d love to walk you through how finding the right creators can be 10x faster - and way more precise.

Launched 9 days ago.

56 demos booked.

30,000+ lines of code written.

Careful though… I might start dropping B2B cold outreach playbooks soon, and Casper could turn into a GitHub hygiene influencer on LinkedIn.

But seriously, these are the kind of early signals that tell us - we’re building something people really like. And by “really like,” I mean: they use the product daily, many of them pay for it, and most importantly - they give us feedback on how to make it better.

Imagine this: one agency sent us a 10-bulletpoint email with what they love and what they’d like to see next.

It’s like your friend coming to you and listing 10 things they think you could master.

And guess what? We’ve already implemented some of the requests 🐝

Also, we’re spending our time as effectively as we can in Miami, and day by day, we believe more deeply that we’re exactly the place where we should be.

I wanted to drop a hectic photo of Casper eating pizza here, but he didn’t let me 😅 

So instead - here’s a pic of us summing up everything that’s happened in the last 2 weeks.

We joined 2 influencer marketing communities in the States!

And would love to show up in more!

In my last post, I mentioned we’re looking to join a few communities.

For now, we’ve joined two:
→ Click & Collect – Slack-based, ~150 members
→ WIIM – also Slack-based, with networking, events, and around 700 members

Also heard about VidCon 2025 in LA happening this year. We’re skipping it for now, but curious - are you going? Would love to hear your thoughts. Maybe we should go… well, we’ve got plenty of time to decide since it’s tomorrow 😅

Top takeaway? People in this space genuinely want to help each other. They’re so passionate about influencer marketing, it honestly makes me smile to be building something that solves their problems.

We’re also cooking up a fun little campaign. It’ll be sweet. It should bring up some smiles (hopefully!) …and it might involve some chocolate sent out to influencer marketing agencies in the States 🍫

I’ll share the results in the next The Wayde Ride 🎢

Here’s a sneak peek:

Thank you. That’s all for today - catch you next time!

Mirella

CEO, Co-founder @ Wayde

If you’re reading this, you’re part of our early circle - and that means the world to us.