The Wayde Ride #1 🎢

Hi Family & Friends! It’s Mirella from Wayde here with the first edition of our newsletter. We're sending this as an update on what’s happening around so you know your input in what we’re building was valuable. We want to keep it informal and packed with our takeaways while building a product for intelligent influencer research. Let’s begin! 🥂

Some Exciting Wins to Share! âś¨

We recently took part in Startup Grind Warsaw’s Open Pitch session, where we won a Fast Track from the Startup Program by OVH Cloud. Just look at Casper with the prize! 🏆

We competed with other CEE-based startups, and connecting with founders, investors, and startup enthusiasts is always an incredible experience. Onward and upward! 🚀

Also, keep your fingers crossed for us - we made it to the TOP 50 startups by ReaktorX! It’s a CEE acceleration program for founders who think globally and want to take over the world with their ideas. 🚀

Product Update - the actual Ride 🎢

For the past few months, we started by building a tool to review influencer content - instead of manually watching influencer videos multiple times, comparing them to the campaign brief, and writing feedback, our tool allowed users to get automated insights on what the influencer needs to improve.

We’ve done 20 pilots with customers around the world, but there turned out to be an even bigger problem to solve - researching influencers that match your campaign criteria takes HOURS ⏳

Can you remember the last time you wanted to look for a list of female influencers in fashion, with 30-50k followers and >3% engagement rate? And 90% of the influencers propositions were rejected straight away? Yeah… we know this pain too.

Introducing: ✨ Intelligent Influencer Research ✨

You’ve probably used research tools like Modash, Influtool, Influencity, CreatorIQ, Upfluence or other similar platforms.

They’re great, but they all have one major gap - they don’t actually understand what the influencer is like, what niche they’re posting in, and what their aesthetic and vibe are.

And that’s something we believe should change to give influencer marketers a deep understanding of the creators. Overall, it can speed up the researching process from 5 hours to just 30 minutes.

So imagine a tool where you can upload your campaign brief, select the criteria you want the influencer to have, and get a list of qualitative, top-matching creators specially for your campaign.

The best part? We got 3 customers in the first week of launching this product, proving that it’s essential for building a revolutionary tool for researching influencers.

🔵 Want to test it for free?

We can research 20 influencers that match your (or your clients’) brand—for FREE. The only condition? I’d love to hop on a 15-minute call with you to ask three questions about researching influencers and gather insights to prepare your list. Sounds good?

We already have 9/15 slots taken, so grab yours before they’re gone!