The Wayde Ride #2 🎢

We’ve visited San Francisco

Is it the place to be for Builders? Everyone says so, so we had to check it out. I went there to talk a bit about Wayde and meet with customers. So far, so cool. We’ll probably be moving there for a bit to launch and get closer to our users.

Takeaway? Everyone is building something in San Francisco. Even when you're eating your peanut butter and jelly sandwich at a hostel (because what else would they serve?), you’ll overhear people talking about their startups, product roadmaps, and fundraising. Plus, finally saw the Golden Gate after seeing it in a million other people’s pictures. Here’s mine ✌️

Have you ever tried searching for an influencer who … ?

🐕 Hikes and has a Border Collie? (For promoting products for active dog lovers)

🧴 Has back acne? (For skincare campaigns)

💍 Is in love but not engaged or married? (For jewelry brands targeting couples)

These are real requests from Wayde’s customers. Long story short, we’re building a tool where you can filter influencers by the most specific criteria imaginable. Right now, researching just 10 influencers specified like that would take around 4–5 hours endlessly scrolling Instagram, checking influencer discovery tools, searching hashtags. With Wayde? A few clicks.

Wildest request so far? Finding influencers with yellow teeth for a whitening toothpaste campaign. No joke. But hey, if your campaign needs it, our platform will find it.

On the way to our first $1,000

Three weeks since the pivot to intelligent influencer research, and we’ve already got five customers actively searching for niche creators with us. Every small step counts and we couldn’t be more excited to take on new researching challenges.

That’s all, see you in the next week!