Talking, talking, talking...

…with customers. Every week, we spend countless hours speaking with influencer marketing agencies, product brands leveraging influencers for sales, and startups & SMEs exploring the creator economy as a fresh sales funnel. The more conversations we have, the more patterns emerge.

So, who are we working with the most right now? Definitely SMEs and startups that are all about scalability. They see influencer marketing as a promising channel—not just for a one-off test, but for long-term experimentation. What matters to them is doing it smart. There’s no room for massive budgets, expensive platforms, or hiring dedicated influencer managers. That’s why when we talk, many see huge value in a tool that does the heavy lifting for them—curating a list of creators perfectly aligned with their brand.

It’s exciting to see more companies realizing that influencer marketing isn’t just for those with deep pockets.

Then, we have influencer marketing agencies. For them, every saved hour matters. They see tools like Wayde as a game-changer—helping them present their clients with fully vetted, highly relevant creators. Think: Female marathon runners using Garmin, with 50%+ of their audience between 24-35 years old in New York 🗽

And last but not least, we’ve got product brands. They have budgets, trusted creators, and campaigns running. But if you’ve already collaborated with 100 influencers in your niche, finding fresh talent gets tough. That’s where Wayde steps in. Even better? They’re eager to use Wayde to monitor how their competitors are working with creators.

Connecting the dots is what keeps us going. That’s me and Casper throughout the day - starting calls from 6:30 AM and finishing by 9:30 PM

Our Expert Board is Growing 💙

You know what connects all these people? Actually, two things:

1. They have hands-on experience with influencer marketing.

2. They’re obsessed with tech and innovation in this space.

I couldn’t be more excited to build something valuable with such passionate people around. Some have been with us through every pivot—from CRMs to content review tools to the idea of building an agency. No matter the stage, they’ve always been there, offering support, insights… and, occasionally, the truth.

Because let’s be real—sometimes, we need someone to tell us our ideas suck. And they do. But that’s exactly why we trust them. They push us to think sharper, refine our vision, and build something that is actually valuable.

Couldn’t ask for better people around 🚀

Know any good Influencer Marketing events?

I’ve been on the hunt for solid communities, events, forums, or Substacks where I can connect with others passionate about influencer marketing and the creator economy. But honestly? They’re hard to find.

If you know of any, hit reply and send me the names - I’d love to join and exchange thoughts with like-minded people. Thank you ❤️

That’s all for today - catch you next week!