Founders are now influencers ???

Recently we took part in an interview about launching innovative products. It’s going to be like a Netflix doc — raw & real stories from founders about the ups and downs of bringing innovation to life.

Here’s a pic from the shoot👇

Signed a 3-month contract with API provider

What does it mean? Soon we’ll start analyzing over 400,000,000 influencer profiles. Yes, 400 million — all available on Wayde.

The dream? Making influencer discovery as easy as typing and adjusting filters:

“I want to find creators who are fresh moms doing content about family life and home decor, with at least 60% of followers in the US , 2% engagement rate, that’s a plus if they have a minimalistic and calm vibe”

Now think back to your last campaign when you were digging through profiles manually. Try adjusting this sentence:

👉 “I would like to search creators who …”

Send me a reply email with your dream creators and I’ll send you back 3 creators that fit your request (if you respond within 24h after publishing this newsletter)

Need a bit of inspo? Some real search ideas from Wayde users:

💇‍♀️ Professional hairstylists with 20,000+ followers and 1%+ engagement, but not just hairdressers - educators, creators, personalities in the beauty world.

🌸 Women creating educational content on menstruation & hormonal health, with 10,000+ followers, speaking to a 25+ years old female audience in the US & UK

🥾🐶 US-based hiking enthusiasts who create outdoorsy content with their dogs - especially breeds like Border Collies (aka energetic trail buddies 🐾)

Let’s hear your influencer wishes - I’ll hit you back with their account details, performance stats, audience breakdown, emails to reach out.

Built with heart: Why Wayde hits different

I’ve built a few products before Wayde - and honestly, I tried to convince myself I was passionate about them.

But Wayde? It’s the first one I’m genuinely, deeply (!!) excited about. Helping brands match with the right creators just clicks.

Messages like this melt our hearts 💌

350+ influencer specialists joined our weekly updates 🤯

We launched it just 4 weeks ago. Blown away by how many people want to follow what we’re building. If you’re new here - quick Wayde 101 🤖

Wayde helps brands find the right influencers in seconds. Here’s how it works:

1️⃣ Analyzes influencer data — engagement, audience, fakes, collabs
2️⃣ Extracts content insights — like “just became a parent” or “pet owner”
3️⃣ Ensures brand safety — scans the web for red flags & interviews

Thank you. That’s all for today - catch you next week!

Mirella

CEO, Co-founder @ Wayde