The Wayde Ride #5 🎢

Hey Friends & Family! Mirella from Wayde here. Just checking in with an update to let you know how much your support means as we build Wayde - Intelligent Influencer Research Platform. Keeping it casual, fun, and packed with insights from the journey so far - let’s dive in 🏄‍♂️

We are moving to NYC 🗽

We’re betting on ourselves. Again.

Just a one-way ticket and a stubborn belief that we’re doing the right thing.

Some places you simply can’t miss - and for influencer marketing, it’s definitely NYC.

We’re already plugged into two communities there, our Expert Board is based in the city, and we’ve got some incredible intros lined up.

We’re flying out in July. No place to stay yet, and living costs are still a mystery - but we’ll figure it out on the ground, like we always do. This move could be a huge game-changer for our business development.

The countdown’s on: less than two months to ship as much as possible before we land.

Hustle mode: activated

Brand-new website redesign ⭐️

I kept asking myself: how do you build trust before the first call?

Turns out, your website is your first impression. It either clicks or it doesn’t. So, we tore everything down and rebuilt it from scratch.

It’s more than just a redesign - it’s our attempt to communicate what Wayde really is, and how it helps.

Take a look. Tell me if it makes sense. Tell me if it doesn’t. Your feedback genuinely shapes how we grow. Because at the end of the day - great products start with clarity.

LOTS of coding 🤖

We’re coding every single day.

And honestly? I can’t wait to go back to everyone we’ve spoken to and finally say: “Hey-here it is. This is what we’ve been building.”

We’ve already built five different products for the influencer marketing space. All of them flopped. At one point, we even thought about just starting an agency to stay close to the industry.

What we learned? Don’t build unless people really want it. That’s the approach we’re taking with Wayde now.

Talking on the radio 🎙️

We talk about Wayde wherever we can - on user calls, during industry convos and media. Anywhere someone’s willing to listen about influencer marketing.

Recently, we took it one step further - we hit the radio waves.

Casper shared some raw thoughts on what it really takes to launch in the influencer marketing world - and how smart, AI-powered research could finally bring some clarity to chaotic campaign management.

Thank you. That’s all for today - catch you next week!

Mirella

CEO, Co-founder @ Wayde

If you’re reading this, you’re part of our early circle - and that means the world to us.